The following terms and conditions govern your entry into the MIXLDN 2017 Beefeater Bartender Competition (“Competition”)

By entering the Competition, you accept these terms and conditions and agree to abide by them.


The Competition is a global competition being run by Liquor.com (the “Promoter”) and administered by the local contracting party as detailed to find the best global bartender. There are two phases:

  • Phase one, called the “Local Competition”, as sponsored by the company in the United States as listed at the end of these terms (“Beefeater” or “we”), who will find the winning bartender in eachparticipating country from initial website recipe entries;
  • Phase two, called the “Global Competition”, involves all of the participating countries’ winners competing in a competition in London due to take place in early 2018 (final dates to be confirmed). During the Global Competition, all country winner finalists will be further judged across common challenges and the best eight will be ranked from the group to go on to compete in a live grand final event in front of industry guests and press.

These Terms and Conditions prevail in the event of any conflict or inconsistency with any other communications, including advertising or promotional materials. Entry/claim instructions are deemed to form part of the terms and conditions and by participating, all claimants will be deemed to have accepted and be bound by the terms and conditions.

The Global Competition is governed by the Global Terms and Conditions [https://www.beefeatermixldn.com/terms-and-conditions]. By entering the Local Competition you are agreeing to the Local Terms and Conditions and in the event you are the winner of the Local Competition, you hereby also agree to the Global Terms and Conditions. Please retain a copy for your information.

Local Terms and Conditions


  1. The Competition is only open to the residents of the United States. The Competition is not open in any country where prohibited or restricted by applicable law.
  2. To enter and be eligible to win the Local Competition, you must be of legal drinking age (at least 21 years of age).
  3. Officers, directors and employees and their immediate families of the Promoter, Beefeater, Tales of the Cocktail and their parent, subsidiaries, and affiliates or anyone professionally associated with this Competition promotion are not eligible to enter. Eligible bartenders 21+ employed by a retailer must not have ultimate purchase decision-making power.
  4. No payment or purchase is necessary to enter or win the Competition.
  5. Only one entry may be submitted per person.
  6. By submitting your details online you are consenting to the Promoter, Beefeater and Tales of the Cocktail using those details to contact you with future communications regarding the Competition (including future years’ competitions) and other communications relating to the Promoter’s products and competitions that we think will be of interest to you. You will always be given the opportunity to opt out of communications except for administrative communications relating to the Competition.
  7. When you submit your entry you will be asked to provide details of your place of work for inclusion on your profile page on the Competition website. By providing those details you are confirming that your employer/place of work has approved is inclusion on the Competition website.
  8. If you win the Local Competition you are responsible for assessing the tax implications of the prize and paying any tax due or owing on the prize received.
  9. The launch date of the Local Competition is September 6, 2017 and entries will be accepted online on the official website (mixldn.liquor.com) from this date. The closing date of the Local Competition for your country is specified on the official entry form on the website. No further applications will be accepted after the stated closing date. Entries will only be accepted on the official website utilising the official entry form.
  10. The local closing date of the Competition is October 15, 2017.
  11. Local Competition finalists and winners that look over 25 years of age may also be included in local, global above the line advertising, PR and promotional material (“Advertising”) at the Promoter’s and/or Beefeater’s choice). By entering the Competition you agree to being included in Advertising by the Promoter and Beefeater.

How to enter:

  1. To enter the Local Competition, you need to create an original cocktail using your city as your inspiration. You should design your cocktail to celebrate the urban diversity of the city you live and work in.
  2. Look at any aspects of your city’s culture; art, music, food and people to inspire your cocktail.
  3. Your recipe must be your original creation. Any plagiarised entries or help from third parties will result in your disqualification.
  4. Recipes can be a long or short cocktail. Shots are not permitted.
  5. All recipes must contain at least 30ml (1 oz) of Beefeater Dry or Beefeater 24. All recipes ingredients must be expressed in ounces, millilitres, dashes, shares, and drops. For example, “juice of half a lemon” is not acceptable.
  6. Your recipe must include a clear, step by step description of how to prepare and serve the cocktail.
  7. Drinks may be served hot or cold, straight-up or over ice.
  8. Your recipe may specify a garnish. Garnishes must be edible and may be mounted on sticks, skewers, straws, forks or other hygienic accessories. Use of edible fruits, flowers, petals, herbs, leaves and spices (which can include sprigs, peels, barks, fruit shells etc.) is permitted.
  9. You must be capable of preparing three servings of your cocktail to the recipe provided within a 10 minute window. If used, garnishes may be prepared in advance but must be able to be incorporated into the cocktail within the 10 minute window.
  10. You must provide a suitable name for your cocktail. Names including rude, lurid, or sexual words, or words associated with drugs, children or motor vehicles will not be accepted and may result in disqualification at the Judges’ discretion. Cocktail names must also not infringe on third parties IP.
  11. You must submit your recipe including the preparation and serving details together with a photograph of yourself, and photograph of the finished cocktail as you present it, and a cocktail name on the official entry form on the website at mixldn.liquor.com. There is a 2MB maximum for uploads and accepted file types are png, jpg, jpeg.
  12. You must enter the Competition in your own name. If there is any dispute as to the identity of the person who made the entry the person named in the entry will be deemed the entrant. If you are selected as a potential winner you will be required to provide proof of age and identity and enter into an agreement with the Promoter to confirm (among other things) your details and eligibility for the Competition. Group entry is not permitted.
  13. By entering you agree that we can create an individual public profile including your recipe, drink name, drink photograph, social handles and details of your place of work on the mixldn.liquor.com website.
  14. All entries will be subject to a validation process to ensure the above requirements are met. The Promoter may require such information as it considers reasonably necessary for the purpose of verifying the eligibility of an entry and the prize may be withheld until and unless the Promoter (in its sole discretion) is satisfied with the verification. The Promoter’s decision is final.
  15. Note: The Promoter shall own the full intellectual property of whatsoever nature in your entry (including without limitation the name). By entering the competition, you are assigning (transferring ownership of) all intellectual property rights in your recipe and cocktail name to the Promoter. By entering the Competition you grant to the Promoter and its agents the right to adapt, edit, publish and use your entry and your likeness in any way, including by featuring in whole or in part, in particular on the Competition website, in commerce and in any and all media worldwide now known or hereinafter developed on a worldwide basis and without further consideration or notice to you. Providing any entry further constitutes your transfer to the Promoter of any and all rights, title, and interest in and to the entry and including, without limitation, all intellectual property rights in the entry.
  16. By submitting an entry you agree, warrant and represent that your entry is made without restriction, and will not place Promoter under any obligation or liability of whatever sort and howsoever caused and that they will fully indemnify the Promoter for any breach of the Terms and Conditions howsoever arising.
  17. The Promoter is free to disclose the entry and any ideas contained in the entry on a non-confidential basis to anyone or otherwise use the ideas without any compensation to you. You acknowledge that by acceptance of your entry, the Promoter does not waive any rights to use similar or related ideas previously known to Promoter, or developed by its employees, or obtained from sources other than you.

Judging process:

  1. All the valid entries received in the entry period will be assessed by a panel of Judges containing at least one independent Judge. Liquor.com shall appoint the panel of Judges and reserves the right to replace or appoint new Judges before or during the Local Competition. The selected Judges shall be impartial and asked to declare any interest they may have in the Competition or any competitor
  2. The Promoter reserves the right to exercise a full and final decision on any matter relating to the judging of the Local Competition.
  3. The Judges shall judge the entries according to the following broad criteria:
    Criteria Description Weighting
    Photograph & Appearance Does the cocktail look appealing in the photograph? 5%
    Balanced use of ingredients Judging from the recipe is there one flavour/element of the cocktailthat dominates or is there a good balance between the ingredients? 30%
    Incorporation of Beefeater Characteristics Is Beefeater the star of the show? Judging from the recipe, has the bartender understood the flavour profiles of either Beefeater Dry or Beefeater 24 and chosen ingredients that complement the chosen gin? 15%
    Originality and Innovation Has there been interesting/innovative use of ingredients, methodology, equipment, presentation etc.? 20%
    Inspiration Can we see the influence of the local city in the cocktail? Do the ingredients and the cocktail name link back to the city? 30%
  4. The Judges will select one entry as the Local Competition winner and this finalist will be notified by email using the information provided on their official entry form
  5. The Local Competition winner will be contacted or about two weeks after the local final closing date.
  6. The Local Competition winner will be invited to attend the Global Competition Final, which will take place in London in 2018. Precise details of the Global Competition Final event including location will be notified to the Local Competition winner by Liquor.com at the time of final selection.
  7. If attempted notification using all the contact details supplied by the finalist at time of entry are returned as undeliverable, or if a finalist cannot be verified within the time required, or if a finalist is otherwise unable to accept their status as a finalist, cannot attend the local final or is otherwise ineligible, their selection as finalist will be forfeited and an alternative finalist may be selected from reserves judged at the same time at the Promoter's sole discretion.

The prize

  1. The Local Competition prize winner will win:
    1. Return economy flights to London to participate in the global final in London in 2018;
    2. Transfers to and from the airport in London;
    3. Three (3) nights’ accommodation at a London hotel of the Promoter’s choice with at least a 3* star rating;
    4. Breakfast, lunch and dinner and cocktails at selected venues;
    5. Transportation to and from competition events.
  2. The Local Competition winner must pay the cost of transport to and from his/her originating airport, travel insurance, any other travel related costs not specified above (including without limitation excess baggage charges, obtaining passports and visas to enter the UK), and for any other costs or expenses not specified above. Note, any room service and mini-bar charges at the hotels will be at the expense of the competitor.
  3. Travel dates are not changeable and non-transferrable. Airline tickets are non-refundable, non-transferable, and are not valid for upgrades.
  4. The approximate retail value of the Local Competition prize is one thousand five hundred pounds ($2,000). The actual retail value of the prize depends on the home country of the winner, airfares, accommodation and other costs at the time of booking, but if actual retail value is less than stated approximate retail value, the difference will not be awarded.
  5. All reservations and travel arrangements shall be with suppliers selected by the Promoter in its sole and absolute discretion. All arrangements must be made through a travel agent selected by the Promoter and are subject to availability. The prize may not be combined with any other offer and travel may not qualify for frequent flyer miles. The prize is not assignable, substitutable or transferable by the winner.
  6. As stated above, the finalist will be required to submit to a confidential background check to help ensure that the use of any such person in advertising or publicity for the promotional activity will not bring Promoter into public disrepute, contempt, scandal or ridicule or reflect unfavourably on the Competition or the security and integrity of the Competition, as assessed by the Promoter in its sole discretion. The Promoter reserves the right to disqualify a finalist on the basis of the findings resulting from such background checks.
  7. A cash alternative is not available for the prize or any part thereof. The Promoter reserves the right to substitute a prize of equal or greater value due to unavailability or otherwise in its absolute discretion.
  8. The Promoter shall make available on the Local Competition website the name and county of residence of all Local Competition prize winners for a period of up to three months after the local closing date.


  1. The Promoter and/or Beefeater may choose to use the winner if he/she appears to be over the age of 25 years in pre and / or post-event Advertising. By entering the Competition you agree to being included in Advertising.
  2. The Promoter shall own all right, title and interest in and to any Advertising. In respect of your image rights and any materials (including the entry photograph of your cocktail), you grant Beefeater and the Promoter the royalty-free, unrestricted, worldwide, perpetual, irrevocable, non-exclusive and fully sub-licensable right and licence to use, reproduce, modify, adapt, publish, translate, create derivative works from, distribute, perform and display such image rights and material (in whole or part) worldwide and/or to incorporate it in other works in any form, media, or technology now known or later developed. You also irrevocably waive any "moral rights" you have in the Advertising and materials in favour of Beefeater and the Promoter.


  1. No third party entries, bulk or multiple entries, entries submitted by agents / syndicates or any activity trying to undermine the Competition is accepted.
  2. No responsibility can be taken for entries/claims which are misdirected, lost, delayed, damaged or corrupted during delivery to or from the Promoter due to any computer malfunction, virus, bug, delay, erroneous or other reason whatsoever. The Promoter is not responsible for any incorrect or inaccurate information supplied to the Promoter by the entrant in the application.
  3. Any personal data relating to entrants will be used solely in accordance with current data protection legislation and will not be disclosed to a third party (other than the Promoter’s agencies for the purpose of servicing/implementing the promotion and prizes) without your prior consent.

Compliance with Code of Conduct

  1. You agree that if you are selected to participate in the Local Competition final, including travelling to and from the final, or at any time you are likely to be perceived as an ambassador of of the hospitality industry, you agree to comply with the Code of Conduct set forth below including without limitation by not:
    1. participating or encouraging the underage purchase or drinking of alcoholic beverages;
    2. participating or encouraging irresponsible or immoderate drinking;
    3. participating or encouraging over-consumption;
    4. encourages the drinking of alcohol during pregnancy
    5. condemning or criticising in any way anyone who chooses not to cocktail alcohol;
    6. participating in any activity which portrays irresponsible drinking in a positive light or participate or encourage drinking with driving, operating any kind of machinery or engaging in any kind of dangerous activity;
    7. participating in any activity which suggests alcoholic beverages consumption contributes to any kind of success (for instance in the field of personal relationships, social success, popularity, work, sports or suggest that it can enhance mental or physical performance);
    8. participating in any activity which glorifies the alcohol strength, relatively high alcohol content or intoxicating effect of a cocktail;
    9. participating in any activity which relates drinking alcohol to any kind of illegal, antisocial, dangerous, aggressive or violent behaviour;
    10. doing or failing to do any other act or omission which would anyone associated with the administration of the competition into disrepute.
    If at any time you are considered to be practising or promoting any form of irresponsible drinking or any behaviour that will or may bring any party administering the competition, including but not limited to [Tales], Beefeater or Promoter into public disrepute, contempt, scandal or ridicule or reflect unfavourably on the Competition or the security and integrity of the Competition, as assessed by the Promoter in its sole discretion, you will be disqualified from the Competition.
  2. These Terms and Conditions and any dispute or claim arising out of or in connection with them or their subject matter or formation (including non-contractual disputes or claims) will be governed and construed in accordance with the laws of your country. Tales of the Cocktail shall have the non-exclusive jurisdiction of their choice to settle any dispute or claim arising out of or in connection with the terms, or their subject matter or formation (including non-contractual disputes or claims).

Global Terms and Conditions

  1. By entering the Local US Competition you have agreed to be bound by the Global Terms and Conditions in the event you are the winner.
  2. Definitions used in these Terms and Conditions shall apply in the Global Terms and Conditions, unless the otherwise defined in the Global Terms or the context otherwise requires.


  1. If you are the winner of the Local US Competition you automatically qualify to attend the Global Competition as a Global Competition finalist.
  2. You will be sent an information pack by email in good time before the Global Competition event which is due to take place in London in early 2018 (the “Grand Final”). The pack will include full details of the Grand Final, travel dates, accommodation and other relevant information.
  3. In order to take part in the Global Competition you must be available to travel within the travel dates specified in the information pack. If you are not able to travel for any reason you must notify the Promoter using the contact details provided in the winners’ pack as soon as possible. In those circumstances you will forfeit your right to participate in the Grand Final.




Privacy Policy

Privacy Policy

Please note, by registering you agree to receive further communication from Liquor.com and Pernod Ricard, LLC. Your e-mail address will never be shared and you can unsubscribe at any time.

Liquor.com Holdings, Inc. (“Liquor.com”) takes very seriously the private nature of your personal information. It is the goal of Liquor.com to bring you information that is relevant and targeted to your individual needs and, at the same time, protect your privacy. This Privacy Policy describes how we treat the information we collect when you visit our Web site and/or register for our email publication. Please read this notice carefully.


In order to distribute our email publication, we need your e-mail address. So that we may provide you with additional services as well as more interesting and relevant content, we may request additional information, including your name, zip code and telephone number.Liquor.com does not collect any other personal information that you do not expressly provide. LIQUOR.COM WILL NOT DISCLOSE YOUR PERSONAL INFORMATION TO ANY THIRD PARTY WITHOUT YOUR CONSENT, EXCEPT TO A THIRD PARTY AS REQUIRED TO HELP US DISTRIBUTE OUR EMAIL PUBLICATION.


We may also request non-personally identifiable information, for example, annual income, buying preferences, and age. This information, also known as demographic and profile data, is optional. We may use this data to improve our site and/or personalize your experience at our site, in order to bring you more targeted and relevant content and to display such content according to your preferences. We may share this information with others, such as advertisers interested on advertising on the Liquor.com site but never on an individual level. This information will only be shared in an aggregate, anonymous form, which means that the information will not contain any personally identifiable information about you or any other person. However, we reserve the right to use aggregated, anonymous data about our users as a group for any business purpose, such as analyzing usage trends and seeking compatible advertisers and partners.


In addition to collecting personal and non-personal information, Liquor.com may also collect non-personal, aggregated information about subscribers’ use of our emails and our site. This information is not personally identifiable and will only be used to find out how subscribers use our service and site. For example, this information will tell us how much time users spend on our site, from which other sites subscribers came, and to what other sites subscribers go. The collection of this information allows us to, among other things, prepare for traffic load demands and to efficiently distribute our email publication.


You will have the ability to access the information that we have collected about you. You will have an opportunity to correct, update or modify this information.


If we ever send you information by e-mail concerning new products or services that you did not expressly request, we will provide you with an e-mail address by which you may request no future notices.


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Your Internet Protocol (“IP”) address is usually associated with the place from which you enter the Internet, like your Internet Service Provider, your company or your university. We may, from time to time, use your IP address to help diagnose problems with our server, gather broad demographic information and administer our Website.

Parental Discretion

Liquor.com is not intended for use by children, especially those under age 13. No one under age 13 is allowed to use the site, provide any personal information or receive our email distributions. Minors between the ages of 13 and 17 must get the permission of their parent(s)or legal guardian(s) before viewing the website. No one under the age of 21 is allowed to receive our emails.


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All information described above is stored on restricted database servers.


Liquor.com reserves the right to change this policy from time to time, however, all changes will be posted to this Privacy Policy at the time such changes are made. The date of the most recent revisions will appear on this page so please check back.

Please note that continued access of Liquor.com will constitute your acceptance of any changes or revisions to the Privacy Policy.

Thank you for taking the time and interest to review our policies at Liquor.com. If you have concerns or questions about any aspect of the Liquor.com Privacy Policy, please contact us. We welcome your questions and feedback.

Please send all emails to: info@liquor.com.

Thank you,


Signature Cocktail Competition

  1. This is a spirit on spirit cocktail, with famous brand serving as the base spirit. No muddled fruit, juices and or syrups should be used in making a Signature. Fruits, herbs, essences and spices may be used in infusions however.
  2. Modifiers such as fortified wines, bitters, tinctures, infusions and citrus oils are acceptable variables in a Signature cocktail.
  3. The ratio of modifier(s) to base spirit (famous brand) should never exceed 50:50. The cocktail should be not exceed 3.5 oz.
  4. The Signatures' traditional garnishes are a citrus twist or olives. Cocktail onions are also an acceptable garnish. When thinking of new garnishes, let your imagination run wild.
  5. The cocktail can be served up or on the rocks. In addition, it may be stirred or shaken. Glassware and presentation are up to the contestants.

Judging Criteria

  1. Relevance to the Signature cocktail (20 points)
  2. Presentation and Appearance (20 points)
  3. Taste and Balance (30 points)
  4. elit Brand Awareness (20 points)
  5. Cocktail Name and Inspiration (10 points)

Welcome to


Watch the Video



Be crowned the MIXLDN champion and win a once in a lifetime experience.

National Prize

As the US MIXLDN 7 Champion, you’ll progress to the Global Championship in London in February 2018. You will see the best of the city, including the Beefeater Distillery, some of the best London bars and restaurants, and meet industry legends.

Global Prize

This year’s Global winner will be invited to London to create and distill a limited edition run of their very own gin. Working with Beefeater Master Distiller Desmond Payne, they will select from a range of botanicals to create a signature blend.



Create a cocktail tribute to your city, using Beefeater Gin, the spirit of London.


You should design your cocktail to celebrate the urban diversity of the city you live and work in.


Look at any aspects of your city's culture; art, music, food and the people, to get your inspiration.


Then take this inspiration and mix it with the spirit of London, Beefeater or Beefeater24 Gin.



We'll ask you to show us the best of your skills and award points based on the following criteria:

Photograph and Appearance
Balanced Use of Ingredients
Incorporation of Beefeater Characteristics
Originality and Innovation
Inspiration and Execution
Rules and Judging



Our judges are looking for the most creative bartenders in America and will choose who will advance each round based on contestants’ cocktail recipes and photos









Spread the word and get your fellow bartenders to join the competition.